Packaging | buy me

Successful packaging puts you into your customer's hands. Only 20% of consumers know exactly what they are going to buy, the other 80% need help deciding. My focus is to help your buyer buy you.

Golden Paintworks | Lable Line

Trader Joe's | Ginger Snaps

Award Winner: Graphic Design USA

The only direction on this project was to make it look like a brown paper bag.

Trader Joe's | Aioli Garlic Mustard

When working as an extension to Trader Joe's in-house art department, it's important to keep consistent style.

Chef Janet | Gluten-Free Mixes

Trader Joe's | Soy Yogurt

Working with limited color and printing techniques are always challenging, but rewarding. I offered up the name Soygurt, but the client didn't care for it.

Modern Masters | Skimstone Colorant

Award Winner: Graphic Design USA

These tubes print 1-color for the entire line. As part of the design strategy, the thick band at the top hides the air gap.

Modern Masters | Metallic Paint Collection

Modern Masters

Redesigned Family of Paints

Modern Masters | Wall Kit

Box kit for creating a tone-on-tone finish. The white box pops off the shelf and large image shows color and finish.

Modern Masters | Oxidizing Finishes Kit

These small kits are perfect for small projects. The image on the front clearly shows a before and after result for a confident purchase.

Remo Percussion

People just love to play percussion instruments - even to the point of demolishing the packaging in the stores - anything to get at those sonic toys. The challenge was to design packaging that allowed the instruments to be played. Their in-house team applied the graphics.

The Chocolate Traveler

This is the tin that started it all. After working with founder Jon Alberon on the product name and tin design, we gave The Travelers a purpose; travel the world in search of amazing chocolate.

The Chocolate Traveler | State Tins

Award Winner: Graphic Design USA

The Travelers are always in the same position, but they dress appropriately for each state they visit.

The Chocolate Traveler | Gift Boxes

Line of Gift Boxes

The Chocolate Traveler | Suitcase Display

Award Winner: Graphic Design USA

The Traveler's Suitcase was designed as an in-store display.
Each piece of a real suitcase was photographed, then reassembled for printing.

The Chocolate Traveler | Box Set

Full line of travel boxes resemble what The Travelers might ship home from their adventures.

Trader Joe's | Sauces

Three of my favorites.

Trader Joe's | Balsamic Vinegars

Trader Joe's asked for really tall bottles and a wood-cut motif.

Trader Joe's | Pasta

Branding across the product line.

Trader Joe's | Marmelades

Since there was a "quartet" of flavors, I couldn't help but suggest the names too.

Good Karma | Coconut Milk

This was one of the very first lines of Coconut Milks. Pouring from a coconut seemed like an obvious solution to me. So Delicious thought so too - 3 years later.

Good Karma | GK Café

Sampling this product really helped pull the look together.

Good Karma | Organic Milk

Line of Organic Milk to be sold in low-income stores. Everyone should have the choice of organic, and so to keep production cost low, we printed each carton 1-color.

Come take a look at the design stories or continue viewing work created for more clients.

Packaging | buy me

LET'S CREATE SOMETHING THAT WORKS BEAUTIFULLY.