Art Direction | Tell me
The right Art Director can translate desired moods, messages, concepts, and brainstormed ideas into imagery. In a nutshell, I supervise and unify your vision. I make decisions about visual elements and artistic style so that it psychologically appeals to your audience. It's pretty complex, but in the end, it's a beautiful thing.
The Modern MAsters Minute
We created a series of 60 second spots showcasing products and how to use them.
Interviews are a great way to establish mood, tone, and sneak in the message or promotion.
Often I'm hired to wrangle the scene and be the liaison between photographer and client. Fluent in both languages, I hear what the client wants and translate it into photo-speak to get the perfect result, all while considering room for logos, taglines, and sales info.